Whataburger and Dallas Cowboys team up in new partnership
First time the San Antonio based chain is the official burger for an NFL team
VICTORIA, Texas- Whataburger announced Tuesday that it is now the “Official Burger of the Dallas Cowboys.” This statement was released by Whataburger.
“Football is serious business in the Lone Star State, and for the past 60 years, the Dallas Cowboys have built a legendary culture,” said Ed Nelson, Whataburger President and CEO. “Texans also take great pride in their burgers. Since 1950, Whataburger has been serving customers hot, fresh burgers, just the way they like it. Together, the Cowboys and Whataburger bring 130 years of experience in winning Texans’ hearts. It’s a partnership with the greatest home-field advantage of all – our fans and communities.”
The San Antonio-based fast-food chain announces this just days before the Dallas Cowboys kick off the 2020 season this Sunday against the Los Angeles Rams. This is the first time Whataburger has been named the official burger of an NFL team.
Fans can expect to see more community engagement, the press release states, as the Cowboys and Whataburger huddle around the causes that matter to Texas.
Whataburger and the Cowboys have partnered before in 2014 when Whataburger sponsored the Coach of the Week Program. In 2016 the chain expanded with the launch of Friday Night Stars, which honors the hometown tradition of high school football at The Star, and includes an interactive display with content from local high schools, including game tape, school pride, and the fans.
“From football fields on Friday nights to Sunday afternoons, Whataburger proudly supports Texas football at every level,” said Rich Scheffler, Vice President of Marketing and Innovation for Whataburger. “We know how important the Dallas Cowboys are to our state, and we can’t wait to show the fans what we can do together as a team, both on the gridiron and the grill.”
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