Victoria Main Street director presents master plan at community meeting

Downtown Rendering Pic 1

VICTORIA, Texas – At this week’s Victoria partnership meeting Danielle Williams, executive director of the Victoria Main Street Program, gave a presentation on the Victoria Downtown Master Plan. 

The plan was put together by several community stakeholders. 

Among one of the potential funding sources for improvements to the downtown area would be the creation of a public improvement district, which would operate like a homeowner association.

“People who live downtown or businesses voluntarily are asked to be assessed extra so that money can go further to work downtown,” said Mike Etienne, assistant city manager for the city of Victoria.

Key findings part of the master plan included no projection of a significant population or employment growth in the downtown area over the next ten years but growth should remain stable. 

Downtown Rendering Pic 2

The stable daytime employment base should be leveraged to attract new business and residents.

The designation of an art and cultural district would also open the downtown area to more funding for festivals, shared Williams. 

A five-year funding program, which would include no increase to the tax rate, is also part of the plan. 

As well as the hiring of additional staff to the Victoria Main Street Program to extend operations, a north downtown primary gateway, the potential removal of the two-hour parking signs by the square, and reducing the five-point intersection at Moody and Houston Highway to four points.  

It’s important to remember that everything included in the plan is just a recommendation for potential changes, Williams added.

To learn more about the master plan go here. You can also provide feedback before October 19, which is when the plan is slated for adoption by city council members.