UHV wins district Gold ADDY award for creative excellence

Pieces created by graphic designer Larzell Cowan

VICTORIA, Texas – The University of Houston-Victoria won a Gold ADDY award in the four-state District 10 competition of the American Advertising Federation Awards for creative excellence.

District 10 includes Texas, Arkansas, Louisiana and Oklahoma. The award in the Card, Invitation or Announcement Campaign category was for marketing pieces to promote UHV Athletics’ 2020 Weekend for the Jaguars event.

Graphic Designer Larzell Cowan created the pieces and included a save-the-date mailer and a formal invite featuring a gift box containing a 3D viewer with a reel set highlighting UHV athletes.

“It is wonderful for both UHV and Larzell to receive this recognition at the district level of the competition,” said Paula Cobler, senior director of UHV Marketing & Communications. “His innovative graphic design work added another ‘wow’ factor to the Weekend for the Jaguars event.”

Previously, the campaign won a Gold ADDY award and a special award for best sales and marketing in the Feb. 26 American Advertising Federation-Corpus Christi Chapter ADDY Awards event. UHV was also awarded a Bronze ADDY in the Cross-Platform Integrated Advertising Consumer Campaign category for pieces for the 2019-2020 UHV President’s Annual Report & Excellence Awards during that event.

The American Advertising Federation conducts the ADDY Awards, a three-tiered national competition, annually. Moving forward, UHV’s Gold ADDY at the district level will compete in the national ADDY Awards competition, which will be announced on June 11.

The ADDYs, the advertising industry’s largest and more representative competition, attracts more than 40,000 entries every year in local AAF competitions. A scoring process in which a panel of judges evaluates all creative dimensions of every entry decides the selection of the most creative entry in each category. The highest level of creative excellence is awarded the Gold ADDY award and is judged to be superior to all other entries in a category. The judges determine the number of awards given in each category based on the relative quality of work in that category.