TxDOX to use Drive Sober. No Regrets campaign to prevent drunk driving during spring break

The campaign will share real-life experiences of people affected by drunk driving

YOAKUM, Texas – The Texas Department of Transportation released a news release on data showing the true consequences of driving drunk over spring break. The news release states that TxDOT plans to use its Drive Sober. No Regrets campaign to share real-life experiences of people affected by drunk driving crashes across Texas with college students.

According to TxDOT, one person in Texas dies every eight hours and 31 minutes in a DUI-alcohol related traffic crash. Last year, 1,029 people were killed in Texas, and 2,522 were seriously injured. These deaths and injuries were due to someone choosing to get behind the wheel while impaired. Over last year’s spring break, Texas saw 872 DUI-alcohol related traffic crashes. According to TxDOT, these crashes left 30 dead and 107 seriously injured.

“These are disturbing numbers, especially as all of these crashes are preventable,” said TxDOT Executive Director Marc Williams. “Whether it’s transit, rideshare companies or a designated sober friend, there are several options for students to find a sober ride. We’re hoping these real-life stories show students that deadly consequences can and do happen every year during spring break.”

TxDOT’s news release states that drinking and driving is 100% preventable and can have serious physical, emotional and financial consequences that can last for years. According to TxDOT, a DWI can not only hurt and kill someone, but it can also be expensive and cause significant legal issues. It can also create difficulties finding or keeping a job.

Throughout March, TxDOT’s Drive Sober. No Regrets. campaign will hold outreach events at key spring break designations. These events will include a video exhibit, featuring powerful testimonials of Texans who deal with the daily repercussions of drunk driving, either as offenders or survivors. You can find these stories and drunk driving facts at SoberRides.org.

According to TxDOT’s news release, the Drive Sober. No Regrets. campaign is a key component of #EndTheStreakTX, a broader social media and word-of-mouth effort. It will encourage drivers to make safer decisions while driving, such as:

  • wearing a seat belt,
  • driving the speed limit,
  • never texting and driving
  • and never driving under the influence of alcohol or other drugs.

According to TxDOT, November 7, 2000, was the last deathless day on Texas roadways. #EndTheStreakTX asks all Texans to commit to driving safely to help end the streak of daily deaths on Texas roadways.