Retailers compete for back to school sales
Parents will soon be heading out to purchase clothes and school supplies for their kids, and retailers will be competing for that business.
Retailers are aggressively competing for an estimated $27 billion that parents plan to spend during the back-to-school shopping season.
Parents of students in grades K through 12 plan to spend about $501 per student and a recent survey noted that about 20 % of where and how that money will be spent has yet to be decided. The money is up for grabs and will likely go to retailers who attract customers with early promotions and digital experiences that make store visits more attractive such as order tracking or buy online/pick up in store options.