• Home

UHV BBA students make their case at conference

Posted: Updated:
BBA Case Conference Students BBA Case Conference Students

The winning team at the 34th University of Houston-Victoria Bachelor of Business Administration Case Conference learned more than they ever thought they would know about Cinemark and the movie theater industry.

Patrice Capone and Arnela Mujezin of Houston, and Shana Sellew and Priscila DeLeon of Richmond set out to learn as much as they could about the company for their conference analysis.

Ultimately, their expert analysis about the company and ability to draw from what they learned in UHV business classes earned the team first place in the case competition.

Jifu Wang

Jifu Wang

“This conference is very significant for our students at UHV,” Jifu Wang, professor and associate dean in the UHV School of Business Administration, “It gives students a chance to interact with their peers, faculty and business executives, and make business analyses about a real-world company. They will be able to apply what they have learned in their future careers.”

The UHV School of Business Administration held the conference April 28 at UHV Katy. Every semester since 2007, students enrolled in “Strategic Management,” the capstone course of the BBA program, have attended the conference and competed as teams in the presentation of a company case analysis. This year’s competition featured 121 students on 27 teams.

Cinemark Holdings Inc. is a leader in the motion picture exhibition industry with 533 theaters and 5,964 screens in the U.S. and Latin America. Capone said the team started by studying the company website and its competitors. Next, team members studied Cinemark’s annual report public records that had been filed through the U.S. Securities and Exchange Commission. The team also looked up different news stories about the industry.

“We were surprised at how vital concession items actually are to Cinemark’s profitability,” Capone said. “In addition to ticket sales, the company uses strategic marketing and pricing methods for concession items to generate revenue.”

Capone said the help of Kaveh Moghaddam, assistant professor of management, was instrumental in their team’s success.

“Dr. Moghaddam was so fast when responding to our submissions and providing excellent feedback throughout the semester,” Capone said. “Though our team had different specialties, we leveraged those backgrounds to concentrate on different parts of the paper and made it come together a little easier. For example, those studying accounting did more of the financials and data gathering which really helped the others focus on their expertise.”

Capone said her team casually joked about winning at the beginning of the semester and were not actually expecting to win or place in the top three.

“I had no idea we would place, let alone win,” she said. “We just knew we would do the best we could and give it our all.”

Other teams placing in the BBA competition were:

  • Second Place – Ibrahim Alyassir and Trang Taylor of Richmond, John Finnegan of Fulshear and Angelica Sanchez of Bakersfield, Calif.
  • Third Place – Fatima Boulares of Houston, and Fereshteh Kia, Renato Tan and Duong Tran of Katy.

Photo: UHV students and Dr. Moghaddam, assistant professor of management, back center, celebrate April 28 after the UHV Bachelor of Business Administration Conference at UHV Katy.

    • Trump to see Hurricane Michael damage in Florida

      President Donald Trump and first lady Melania Trump have arrived in Florida to survey damage in the state as well in Georgia from Hurricane Michael.  

    • 4 wounded in Fort Worth drive-by shooting

      Authorities say two 3-year-old children and two young men were wounded in a drive-by shooting in Fort Worth.     

    • Oklahoma school bus hydroplaned during crash

      A Texas Department of Transportation report says an Oklahoma school bus hydroplaned on a wet road before crashing in Central Texas.     

    • Deadly Birthday Party Shooting

      TAFT, Texas (AP) - Investigators say a party in South Texas to mark a toddler's first birthday erupted in gunfire, leaving four men dead and a fifth man wounded. The Texas Department of Public Safety says the shooting happened shortly after 5 p.m. Saturday in Taft, 12 miles (19 kilometers) north of Corpus Christi. Sgt. Nathan Brandley said an argument escalated into a deadly shooting.  Brandley says one suspect is in custody. He says a second suspect hasn't yet been arrested. Bra...

    • 2-Year-Old Fatally Mauled by Dog

       ALVIN, Texas (AP) - Authorities say a 2-year-old girl was fatally mauled by her family's dog in their Houston-area home. The Brazoria County Sheriff's Office says deputies went to a home in Alvin on Friday afternoon after getting a 911 call. At the home, located about 30 miles south of Houston, deputies found the girl had been attacked by the dog while the two were playing in the yard. The girl sustained severe injuries and died at the scene. Authorities say the mixed-breed dog ...

    • Waitr “Share Thanksgiving” food drive kicks off

      Waitr, the popular app that lets you order food from local restaurants and delivers it directly to you, is helping feed local families in need this Thanksgiving.

    • One of Crossroads Most Wanted captured

      Victoria Police Department and Victoria Crime Stoppers are pleased to announce that John Carrier, one of the Crossroads Most Wanted, has been captured.

    • Texans saved nearly $60 billion over 10 years thanks to natural gas

      HOUSTON, TX — Everything is bigger in Texas, even savings from energy costs, according to a new report by Consumer Energy Alliance (CEA).

    • Texas Stores Selling CBD

      AUSTIN, Texas (AP) - Some stores around Texas have begun selling the cannabis extract known as CBD, despite the lack of any state law specifically legalizing the sale. The Austin American-Statesman reports the sale of products containing CBD, or cannabidiol, is occurring in a legal grey area. Law enforcement officials, prosecutors and pro-cannabis activists disagreeing among themselves whether the sales are legal. CBD is a non-intoxicating derivative of marijuana and hemp that has bee...

    • Judge Zeller selected to receive Texas A&M-San Antonio’s Inaugural “Distinguished Alumni” Award

      Victoria County Judge Ben Zeller has been selected to receive Texas A&M University-San Antonio’s inaugural Distinguished Alumni Award at an awards ceremony in the President’s Rose Garden on the A&M-San Antonio campus on Saturday, October 20th. 

Current Conditions
/
  • Most Popular StoriesMost Popular StoriesMore>>

  • One of Crossroads Most Wanted captured

    One of Crossroads Most Wanted captured

    Victoria Police Department and Victoria Crime Stoppers are pleased to announce that John Carrier, one of the Crossroads Most Wanted, has been captured.

    Victoria Police Department and Victoria Crime Stoppers are pleased to announce that John Carrier, one of the Crossroads Most Wanted, has been captured.

  • One hospitalized after Auto Pedestrian accident

    One hospitalized after Auto Pedestrian accident

    LAST NIGHT AROUND 8:50 PM THE VICTORIA POLICE DEPARTMENT RESPONDED TO A CALL A MAN HIT BY A CAR ON THE 3000 BLOCK OF HOUSTON HIGHWAY. 

    LAST NIGHT AROUND 8:50 PM THE VICTORIA POLICE DEPARTMENT RESPONDED TO A CALL A MAN HIT BY A CAR ON THE 3000 BLOCK OF HOUSTON HIGHWAY. 

  • 4 wounded in Fort Worth drive-by shooting

    4 wounded in Fort Worth drive-by shooting

    Authorities say two 3-year-old children and two young men were wounded in a drive-by shooting in Fort Worth.     

    Authorities say two 3-year-old children and two young men were wounded in a drive-by shooting in Fort Worth.     

  • PMI Lawsuit After Social Media Allegations

    PMI Lawsuit After Social Media Allegations

    A Port Lavaca company is suing a former employee after allegations were made of the work environment using the social media platform of Facebook.

    A Port Lavaca company is suing a former employee after allegations were made of the work environment using the social media platform of Facebook.

  • 2-Year-Old Fatally Mauled by Dog

    2-Year-Old Fatally Mauled by Dog

     ALVIN, Texas (AP) - Authorities say a 2-year-old girl was fatally mauled by her family's dog in their Houston-area home. The Brazoria County Sheriff's Office says deputies went to a home in Alvin on Friday afternoon after getting a 911 call. At the home, located about 30 miles south of Houston, deputies found the girl had been attacked by the dog while the two were playing in the yard. The girl sustained severe injuries and died at the scene. Authorities say the mixed-breed dog ...

     ALVIN, Texas (AP) - Authorities say a 2-year-old girl was fatally mauled by her family's dog in their Houston-area home. The Brazoria County Sheriff's Office says deputies went to a home in Alvin on Friday afternoon after getting a 911 call. At the home, located about 30 miles south of Houston, deputies found the girl had been attacked by the dog while the two were playing in the yard. The girl sustained severe injuries and died at the scene. Authorities say the mixed-breed dog ...

  • Trump to see Hurricane Michael damage in Florida

    Trump to see Hurricane Michael damage in Florida

    President Donald Trump and first lady Melania Trump have arrived in Florida to survey damage in the state as well in Georgia from Hurricane Michael.  

    President Donald Trump and first lady Melania Trump have arrived in Florida to survey damage in the state as well in Georgia from Hurricane Michael.  

  • Deadly Birthday Party Shooting

    Deadly Birthday Party Shooting

    TAFT, Texas (AP) - Investigators say a party in South Texas to mark a toddler's first birthday erupted in gunfire, leaving four men dead and a fifth man wounded. The Texas Department of Public Safety says the shooting happened shortly after 5 p.m. Saturday in Taft, 12 miles (19 kilometers) north of Corpus Christi. Sgt. Nathan Brandley said an argument escalated into a deadly shooting.  Brandley says one suspect is in custody. He says a second suspect hasn't yet been arrested. Bra...

    TAFT, Texas (AP) - Investigators say a party in South Texas to mark a toddler's first birthday erupted in gunfire, leaving four men dead and a fifth man wounded. The Texas Department of Public Safety says the shooting happened shortly after 5 p.m. Saturday in Taft, 12 miles (19 kilometers) north of Corpus Christi. Sgt. Nathan Brandley said an argument escalated into a deadly shooting.  Brandley says one suspect is in custody. He says a second suspect hasn't yet been arrested. Bra...

  • Texas Stores Selling CBD

    Texas Stores Selling CBD

    AUSTIN, Texas (AP) - Some stores around Texas have begun selling the cannabis extract known as CBD, despite the lack of any state law specifically legalizing the sale. The Austin American-Statesman reports the sale of products containing CBD, or cannabidiol, is occurring in a legal grey area. Law enforcement officials, prosecutors and pro-cannabis activists disagreeing among themselves whether the sales are legal. CBD is a non-intoxicating derivative of marijuana and hemp that has bee...

    AUSTIN, Texas (AP) - Some stores around Texas have begun selling the cannabis extract known as CBD, despite the lack of any state law specifically legalizing the sale. The Austin American-Statesman reports the sale of products containing CBD, or cannabidiol, is occurring in a legal grey area. Law enforcement officials, prosecutors and pro-cannabis activists disagreeing among themselves whether the sales are legal. CBD is a non-intoxicating derivative of marijuana and hemp that has bee...