• Home

EIP – Esports Interactive Platform – The Future of Esports Marketing

Posted: Updated:

Esports Interactive Platform (EIP) is developing a blockchain based platform to enable direct interaction between brands, teams and audience in the esports sector.

Llandrindod Wells, United Kingdom – April 24, 2018 /PressCable/

Esports are continually evolving, global representation has grown massively as has prize money. Different games popularity, and how we play and interact with each other within them has changed dramatically. Improvements in technology has helped make this possible, and there is also the social culture that has formed esports as we know it today.

This has created a massive global market of fans projected to reach 600 million by 2020 by Newzoo, the games industry researcher. This is of huge interest to sponsors and marketers. Originally sponsorship came from related brands, such as gaming and PC peripherals, but as esports has grown and crossed into the maintstream, big spending brands such as Gillete, Coca-Cola and Audi are now involved.

However, there are problems for brands and companies wishing to enter the esports market.

One is that brands do not understand the esport audience and the market itself. There are so many game titles, genres, leagues, tournaments and teams that understanding the best channels to reach the audience can be intimidating. There is also a general understanding of the esports audience. They are known to be a media savvy community who are very critical and opposed to marketing.

Another is that the market is fragmented. A large proportion of the marketing budget is taken by various intermediaries and agents. This also makes it difficult for small teams, beginning streamers and tournaments of local importance, who do not get access to the budgets of large companies.

Esports Interactive Platform (EIP) is developing a large-scale project based on the blockchain system, which will allow for sponsors, brands, gamers and esports fans to connect directly with each other. The goal of EIP is to replace the current situation with more personalized and efficient direct marketing. This will also allow the audience to get the opportunity to participate in the development of esports.

Advanced data management and analysis, made possible by blockchain and smart contracts, will allow brands to effectively understand and target their desired audience segment. They will be able to measure the effectiveness of their investments and identify new opportunities within the esports marketplace.

EIP will optimize expenses for sponsorship by increasing its efficiency and increasing profitability for each partner. Trust and transparency are utmost in the philosophy of the project and all transactions, because it is based on the blockchain system and smart contracts. The aim is to develop the future of marketing in esports to the benefits of all parties.

Please visit the EIPlatform website for more information.

Contact Info:
Name: Naisi Ravest
Organization: EIPlatform
Address: 9 Crabtree Green, Llandrindod Wells, Powys LD1 6EP, United Kingdom

For more information, please visit https://eiplatform.io

Source: PressCable

Release ID: 335222

Information contained on this page is provided by an independent third-party content provider. Frankly and this Station make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@franklyinc.com

    • Drug Investigation

      Victoria Police are working an ongoing drug investigation. On Sunday morning around 12:07 a.m. a security guard at Shooters Bar at 4705 N. Navarro St. called authorities about a driver who hit a curb leaving his vehicle disabled.  The man ran away when he learned police were called.  Officers towed the vehicle, but inside found a handgun, marijuana, a scale, baggies and cash.  If you have any information Victoria Police want to hear from you. 
    • Birthday wishes

      I heard it's your Birthday!

    • Edna TDECU Targeted by Skimmer Scam

      A TDECU Bank branch in Edna has become a target for an ATM scam where a device is installed to collect debit card information. 

    • Attorney fights cancer with micro lung coil

      Lung cancer is the leading cause of cancer death and surprisingly, as many as 20 percent of people who die from lung cancer have never used tobacco. 

    • Marq Perez guilty verdict reactions

      A guilty verdict has been handed down in the Marq Perez trial.... Newscenter 25's David Gibson spent the day in court and spoke with Perez's attorney as well as a member of the Victoria Islamic Center. The verdict for the Marq Perez trial came after hours of jury deliberation.

    • Jury finds Marq Pérez guilty on all charges

      Update:  Marq Pérez was just found guilty on all three charges. Perez’s family stared blankly as the verdict was read.  Judge Rainey says he will review everything before sentencing Perez, sentencing is set for October 2nd at 2:30pm. Previous story:   Day six of the Marq Perez trial began with the closing statements.  Sharad Khandelwal, the prosecutor from the U.S. Attorney's office, showed a video of the mosque fire claiming Per...

    • Victoria Crime Stoppers need your help to solve a cold case

      The Victoria Police Department is seeking information in a cold-case murder.  

    • York Road under construction beginning July 27

      Victoria County Commissioners approved re-pavement construction for York Road during their weekly Monday meeting. Beginning the weekend of July 27th, county workers will repair and re-pave a half mile portion of York Road. 

    • Trump sees 'no reason' why Russia would meddle

        HELSINKI (AP) - President Donald Trump says he sees no reason why Russia would interfere in the 2016 election.      Trump resisted when asked Monday to condemn Russian meddling in the election. Instead, he complained about a Democratic National Committee computer server and emails belonging to Hillary Clinton, the Democrat he defeated to win the presidency.      At a joint appearance in Finland with Vladimir Putin, Trump repeated the Russian lead...

    • Cuero Regional Hospital: Renovated Emergency Department to Open Early August

       The 1.5 million renovation project features about 1,000 square feet of additional space, six full private treatment rooms, additional private patient registration areas, as well as an upgraded nurses’ station and new triage area to improve patient flow through the ED as well.  

Current Conditions
/