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ALDI opens first Victoria store on August 10th

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Grocer Celebrates with Golden Ticket Giveaway and Produce for a Year Sweepstakes

VICTORIA, Texas – July 18, 2017 – On Thursday, Aug. 10, ALDI, one of America’s favorite grocery stores*, will offer Victoria residents a fresh, new shopping experience as it opens its first Victoria store, located at 5312 N. Navarro Street. With more than 1,600 stores in 35 states, serving more than 40 million customers each month, ALDI is known for high-quality groceries at incredibly low prices.

To celebrate the opening of its first Victoria store, ALDI will host a ribbon-cutting ceremony at 8:25 a.m. on Thursday, Aug. 10. The public is invited to attend. Following the ceremony, the first 100 customers will receive a golden ticket, each containing ALDI gift cards of various amounts. Customers can also tour the store, sample ALDI exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce. ALDI offers a wide variety of fruits and vegetables, including several organic produce items. 

“We know Victoria residents are looking for a great value and quality groceries they love,” said Karla Waddleton, Rosenberg division vice president of ALDI. “By offering quality exclusive brand products at affordable prices, ALDI is the answer to customer’s needs. Whether shoppers are looking for USDA Choice meats, organic fruits and vegetables or gluten-free options, we have them covered with an unmatched combination of great-quality products and everyday low prices.”

Thanks to input from customers, the Victoria store presents a new look, offering a modern and convenient shopping experience. Customers will notice a focus on fresh items, including more robust produce, dairy and bakery sections and more room for customers’ favorite products. ALDI stores will also feature a modern design, open ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials, energy-saving refrigeration and LED lighting.

ALDI is proud to offer a wide range of premium groceries at prices up to 50 percent** less than the competitors. In the last few years, ALDI has added a number of new product lines that have quickly become customer favorites including a growing organic selection, USDA Choice meats, the liveGfree gluten-free product line, the SimplyNature line of products free from over 125 artificial ingredients and preservatives and the Never Any! line of meats free from antibiotics, added hormones and animal by-products. To better serve customers and their growing families, ALDI now carries a full line of baby products, Little Journey, which offers customers award-winning diapers, wipes, training pants, formula, organic food and snacks.

All ALDI exclusive brand food products are free of added MSG, certified synthetic colors and partially hydrogenated oils, and since more than 90 percent of the products available are under ALDI exclusive brands, shoppers can feel good about the food they buy at ALDI. Plus, ALDI ensures its exclusive brands meet or exceed the national brands on taste and quality by conducting rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer doesn’t like an ALDI exclusive brand food, ALDI will give them their money back and replace the product.

In addition, ALDI continues to provide ALDI Finds: premium food and household products that are only in stores for a limited time. ALDI Finds vary week to week and themes usually match the season. Information can be found on aldi.us and in weekly ALDI ads.

ALDI saves customers money by cutting overhead costs through smart practices, such as an innovative cart system: ALDI shoppers insert a quarter to release a cart from the corral and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouraging customers to bring their own shopping bags. ALDI also saves shoppers money by keeping stores open during prime shopping times. The new Victoria location will be open from 9 a.m. to 9 p.m. Monday through Sunday. All ALDI stores nationwide accept Visa, MasterCard, Discover and American Express.

ALDI is in the midst of an accelerated growth plan, and by the end of 2018, there will be nearly 2,000 ALDI stores serving 45 million customers each month from coast to coast. As an employer of choice, ALDI offers employees generous wages and benefits that are higher than the national average for the retail industry. ALDI staff working at least 25 hours per week receive full health insurance benefits and dental coverage, and all ALDI employees are invited to participate in the 401(k) program.

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